Since the NBA season is officially over, (five time champs, go Spurs, go!) the sports world is shifting it’s focus from San Antonio and turning it’s sights to Brazil. In case you haven’t turned on your TV, been online, or set foot in a local bar, I’ll let you in on a little secret: THE WORLD CUP IS ON! It’s the latest good-natured excuse to put on your war paint and indulge in some healthy competition and rivalry. (sounds like my Monday nights when I’m watching RuPaul’s Drag Race..)
Adidas — being one of the official partners for the FIFA World Cup this year — wants to keep you in the groove by dropping their latest (and second!) collab with Brazilian label The Farm Company. Bright, bold, and in-your-face patterns are what you can expect from this collection that’s sure to fly off the shelves and sell out online. (I need EVERYTHING in the 5th picture, can someone help me out with that? 🙂 ) Make sure you get yours — the collab drops July 1st!
Sneakerheads who pride themselves on wearing only the most exclusive. Self-proclaimed hypebeasts who jump on the latest trend, no matter what. Someone who doesn’t necessarily follow fads, but wants to preserve a treasured moment in an unconventional way. Thanks to Adidas’ latest groundbreaking news, everyone’s wishes will be granted.
Starting in August, Adidas will launch their photoprint app for their popular ZX Flux sneaker on iPhone and Android. This will allow you to take your Instagram photos and express yourself to the world in an innovative way. So forget simple “colorways” as the only means of kicks customization. That sloppy burger at that out-of-state diner you loved so much that you just HAD to take a picture of? That unbelievable sunset you captured before you slipped on a hill? The priceless snapshot of you tossing your cap in the air at your graduation? Yes, even your multiple selfies can all be showcased on your feet for the REAL world to see. This might actually take care of that “they’re wearing the same exact sneakers as me” annoying fashion faux-pas. It might also make you a Sherlock Holmes… don’t be surprised if you look down at someone’s feet and discover that you finally found your Instagram stalker!
Check out the latest from ADIDAS:
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TUMBLR // ADIDAS ORIGINALS
Check out this flashback of Jeremy Scott Fall/Winter 1999/2000 RTW runway show at New York Fashion Week featuring pink, pink, and more pink in eccentric Jeremy Scott style with fluffy fur, bows, and sharp shoulders. LOVE YOU JEREMY! -@quianaparks
Following rumors that Kanye West would be cutting ties with Nike, official news last night via the Angie Martinez Show that Mr. West would be signing on with Adidas. Ye stopped by the show and opened up regarding his reasoning for the move as well as highlighting his sentiments towards making the shift. While it may seem abrupt – in light of the “Red October” commotion – the move is hardly surprising, as the artist-turned-designer recently spoke out against the fashion industry as whole including the likes of Hedi Slimane, Bernard Arnault, Francois Pinault and Nike’s CEO, Mark Parker. Speaking out on the subject, Ye stated:
“The old me, without a daughter, would have taken the Nike deal because I just love Nikes so much. But the new me, with a daughter, takes the adidas deal because I have royalties and I have to provide for my family.”
Tired of “putting your money where your mouth is” or the ever-popular “I got money on my mind” ? Well Adidas wants you to put your money on your feet. Literally.
To commemorate the 10 year anniversary of the now synonymous collab, Jeremy Scott dropped an updated version of his first shoe design he made with Adidas, complete with his iconic wings. The all-over money print is surprisingly neutral (no, your eyes aren’t deceiving you; i put money print and neutral together lol) thanks to the more subtle design and colorway than was showcased in the original version a decade ago. I predict Sneakerheads will be all over this one, whether to be the first one to be seen in them on IG, or to cop them strictly for their vault collections. What do you think — would you rock these?
Love Teyana’s style? Well now you can have a part of her style aesthetic for yourself.
The multi-talented Harlem native is lending her steeze to Adidas, one of the main streetwear threads you can catch her donning. The “HARLEM GLC” (GLC = Good Luck Charm) is the first collab (first of many, I bet) with the classic brand.
The price point is rumored to be between $140-175, and it is set to drop on February 16, which is during the NBA All-Star Weekend.
Now, I’m not a sneakerhead, but I think I’m digging these. The bronze metallic reptile print coupled with the the back design is something chicks who rock kicks will appreciate.
Ballers and genuine sneaker enthusiasts that were waiting to “tighten up” their look won’ t have to hold their breath.
Due to the recent social media barrage of comments regarding the unintended (or intended?) to the sneaker’s design and the visual symbolic connection alluding to the transatlantic slave trade, Adidas has decided to stop production of the JS Roundhouse Mid, set to drop in August.
Adidas and Scott insist that the design was not meant to refer to slavery, but yet as an ode to 80’s throwback plush doll, “My Pet Monster”.
What do you think? Did Adidas make the right move by cancelling the design? Is the social media outrage justified? Or should Jeremy Scott not have conjured up this shoe altogether?
Select highlights from the Spring/Summer 2012 collection from adidas Originals by Jeremy Scotthave been styled on Japanese DJ and style icon Mademoiselle Yulia as part of a photo shoot. In addition to the still shots, this video companion was created giving a look inside the photo session, as well as some insights into the collection from the mademoiselle herself.
READ MORE FOR LOOKBOOK PHOTOS…
Behind the scenes with Jeremy Scott at the Spring/Summer 2012 model shoot for his adidas Originals line featuring Charlotte Free, Mademoiselle Yulia and others. You’ll catch glimpses of the 2NE1 sneakers, the Gorillas and more. Enjoy… and be sure to check our HSTV Jeremy Scott episode for more.-via Highsnobette