Since the NBA season is officially over, (five time champs, go Spurs, go!) the sports world is shifting it’s focus from San Antonio and turning it’s sights to Brazil. In case you haven’t turned on your TV, been online, or set foot in a local bar, I’ll let you in on a little secret: THE WORLD CUP IS ON! It’s the latest good-natured excuse to put on your war paint and indulge in some healthy competition and rivalry. (sounds like my Monday nights when I’m watching RuPaul’s Drag Race..)
Adidas — being one of the official partners for the FIFA World Cup this year — wants to keep you in the groove by dropping their latest (and second!) collab with Brazilian label The Farm Company. Bright, bold, and in-your-face patterns are what you can expect from this collection that’s sure to fly off the shelves and sell out online. (I need EVERYTHING in the 5th picture, can someone help me out with that? 🙂 ) Make sure you get yours — the collab drops July 1st!
Sneakerheads who pride themselves on wearing only the most exclusive. Self-proclaimed hypebeasts who jump on the latest trend, no matter what. Someone who doesn’t necessarily follow fads, but wants to preserve a treasured moment in an unconventional way. Thanks to Adidas’ latest groundbreaking news, everyone’s wishes will be granted.
Starting in August, Adidas will launch their photoprint app for their popular ZX Flux sneaker on iPhone and Android. This will allow you to take your Instagram photos and express yourself to the world in an innovative way. So forget simple “colorways” as the only means of kicks customization. That sloppy burger at that out-of-state diner you loved so much that you just HAD to take a picture of? That unbelievable sunset you captured before you slipped on a hill? The priceless snapshot of you tossing your cap in the air at your graduation? Yes, even your multiple selfies can all be showcased on your feet for the REAL world to see. This might actually take care of that “they’re wearing the same exact sneakers as me” annoying fashion faux-pas. It might also make you a Sherlock Holmes… don’t be surprised if you look down at someone’s feet and discover that you finally found your Instagram stalker!
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