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Posts tagged “2002

FASHION: JUICY COUTURE finally DRIES UP (in the U.S., that is)

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The brand behind one of the most iconic looks in fashion history is throwing in the bejeweled towel.

Juicy Couture has closed it’s massive opulently-constructed doors in the U.S., making that about 120 brick-and-mortar stores set to shut down by the end of this month. It’s international stores will remain open, but for how long is unclear. Word has it that Kohl’s will carry the line beginning this Fall season. Couture and Kohl’s, two words Juicy fanatics never thought they would hear, until now.

The brand’s website is still up and running, but with a few snags (or should I say a full unraveling?)…no SALE section, negative on the store locator, and there’s absolutely no mention of the now well-known deterioration of the label; if you didn’t know any better, those generic statements of “JUICY’S NEW LOOK AND NEW ARRIVALS, COMING SOON!” on the website wouldn’t have you suspect anything…until you actually click on an item.

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you can “notify me” when you stop lying.

Mysteriously, (insert sarcasm here) nothing seems to be in stock. On their Facebook page, there seems to be a divide between die hard Juicy fanatics and others who heard the latest news and are asking the question “who still buys this overpriced s*%#?” And as FB Likers question the future of their beloved brand, the standard generic statements (again!) continue to ensue:

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Just in case you missed it, they are in the process of creating an exciting new Juicy retail program. Kids, can you say AUTOMATED?

The brand is synonymous with publicly perpetrating wealth without doing much work, thanks to early reality show celebutantes that donned their namesake’s tracksuit like it was their uniform or second skin…and for a while, it seemed like it was exactly that:

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The undisputed triumvirate: Queens of Juicy.

So does this mean the end of “VIVA LA JUICY” forever? Or is this — like many fashion trends — going in the corner to die, only to resurrect and reinvent itself in a few years? I wouldn’t throw away those terrycloth threads just yet; everyone’s a sucker for a little nostalgia. Speaking of…

remember J.Lo and JaRule (the throwback duo!) and the feel-good song of summer 2001? This video single-handedly made me want to wear 5 skinny gold chains at a time, find out what made her skin so incredibly dewy without looking shiny (im still trying to master that one), and of course get my hands on a pink Juicy set. Or at least a modest look-alike.